Effective Date: January 2026

This Privacy Policy describes how Fruitique (hereinafter referred to as “the Company”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase from our boutique in the United Arab Emirates.

1. Legal Framework

This policy is governed by UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL). We are committed to processing all personal data in a lawful, fair, and transparent manner in accordance with the regulations of the Emirate of Dubai.

2. Collection of Personal Information

We collect information directly from you to provide a premium and personalized experience.

This includes:
Identity Data: Full name, company name (for corporate and event clients), and title.
Contact Data: Delivery address, email address, and telephone number.
Transaction Data: Details about payments and the artisanal products you have purchased from us.
Technical Data: IP address, browser type, and location data gathered through cookies for website optimization.

3. Purpose of Processing

Your data is processed based on contractual necessity and legitimate interest, specifically for:
Order Fulfillment: Processing payments and coordinating temperature-controlled deliveries.
Concierge Services: Communicating with you regarding your orders, special requests, and inquiries.
Compliance: Meeting legal and regulatory requirements in the UAE, including VAT record-keeping.
Personalization: Tailoring our artisanal recommendations to your preferences.

4. Data Sharing and Transfers

We do not sell or lease your personal data to third parties. We share information only with trusted partners as follows:
Service Providers: Delivery partners and secure payment processors (e.g., PCI-compliant gateways) strictly for operational purposes.
Legal Obligations: When required by UAE federal authorities or the Dubai Municipality.
Cross-Border Transfers: Any data transfer outside the UAE is conducted under strict adequacy protection measures as mandated by the PDPL.

5. Data Security

In compliance with UAE law, we implement robust technical and organizational measures to prevent unauthorized access, disclosure, or loss of your data. All credit/debit card details and personally identifiable information will NOT be stored, sold, or shared, except as required for transaction processing.

6. Retention Period

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or to satisfy legal, accounting, or reporting requirements (typically 5 years for tax purposes in the UAE).

7. Your Legal Rights

Under the PDPL, you have the right to:
Access: Request a copy of the personal data we hold about you.
Correction: Request the rectification of inaccurate data.
Erasure: Request the deletion of your data under certain conditions (“Right to be Forgotten”).
Restriction: Object to or restrict the processing of your data for marketing purposes.

8. Cookies

Our website uses cookies to enhance your browsing experience and analyze site traffic. You can manage your cookie preferences through your browser settings.

9. Marketing & Communications (Opt-in Policy)

In accordance with the UAE Telecommunications and Digital Government Regulatory Authority (TDRA) guidelines:
Consent: We will only send promotional content (including seasonal collections and VIP offers) via Email, SMS, or WhatsApp if you have provided explicit prior consent.
WhatsApp Concierge: By opting in, you agree to receive personalized updates and delivery coordination via WhatsApp.
Opt-out: You may withdraw your consent at any time. Every marketing email includes an “Unsubscribe” link, and you may opt-out of WhatsApp by replying “STOP”.
Transactional Messages: Essential messages regarding order status and payment are transactional and will be sent regardless of marketing preferences to ensure successful fulfillment.

10. Contact Information

For any inquiries regarding your data or to exercise your rights, please contact our Data Protection Officer:
Email: info@fruitique.shop
Subject: Data Privacy Inquiry